Referral Marketing

Key point to note
" Business is the total sum of many small jobs ( referrals )
and big projects are opportunities that come along the way "

The important point to note is that the possibility of this opportunity increases as the number of small jobs increases. With this, it can only mean that business can only grow if you are able to keep on bringing in new customers. What system that enables you to bring in a steady flow of new customers ?

And on the top of this there is these 3 magic rules that governs business
development.

   1) it is believe that 80% of your business come from from 20% of your network.
        The 80/20 rule.

   2) you must plow resources back into your business. If you want to get business, you         have to give business. You have to constantly interact with your network.
        The Giver's gain rule.

   3) A recommended supplier is always better than one that is picked up from an         advert. It is always better for someone to advertise for you, than you advertise your         own ability. It is not what you know but who you know Rule.

Therefore the new science of business is Referral Marketing, for it has the ingredients
of all the above 3 rules. You can then focus on 20% of your network. This is getting as
many people you know to talk about your business to as many clients of theirs as possible. Referral Marketing is basically " word of mouth " marketing that comes with a testimony.

The secret to a successful business, today, is changing to referral marketing or
network marketing. BNI offers you a platform to move your business higher through Referral Marketing. But success in this area, depends on your ablility to execute the fundamentals with the 3 magic rules in mind. You have the opportunity to develop you referral marketing skills by becoming a member of United Chapter

Like all things, SUCCESS comes only to those who work persistently at it.